A Leading Daily Deals Marketplace

How we helped a leading E-Commerce & Daily Deals Marketplace increase revenue and profitability

Overview

A popular online marketplace and daily deals website, known for their deals in the travel, dining and entertainment space. They partnered with us using our Revenue Enhancement solution to solve two main challenges:

- Help generate secondary revenue without additional investments or operational disruptions
- Find a tool that would balance profitability and customer experience to sustain growth

How we did it:

Offered our market leading subscription cashback program to their customers on their confirmation pages
Implemented the program into all their voucher redemption pages, which increased the revenue potential of the program across their entire service.
Introduced our upsell leisure rewards product on their subscription acknowledgement pages and to existing members, which then captured additional incremental revenue.

“We’ve been able to find value in marketing lower cash margin, higher frequency products as the return-on- investment increases greatly with this service. The real value is that it is extremely simple to implement, requires almost no management bandwidth and it doesn’t cannibalize core site revenues.”

Director of Innovation