New Revenue Streams for Global Marketplace Platform
How we helped a leading eCommerce marketplace to fund growth through secondary revenue.
Overview
A global marketplace platform, becoming the No.1 destination to explore fashion, sportswear items, homeware essentials and luxury cosmetics. We began supporting this client because they had one main objective:
- They need to generate revenue to fund marketing initiatives to mitigate the effects of media inflation
and rising costs.
How we did it:
- We integrated our post-transaction monetization solution into the order confirmation page of the partners’ eCommerce site, which gave customers the opportunity to join our
Key Outcomes:
- Boosted financial performance with a significant secondary revenue contribution at zero cost
- Drove growth through re-investment of secondary revenue into marketing initiatives
- Seamlessly integrated post-transaction with no disruption to the customer journey
- Drove repeat transactions through market-leading cashback offers
"The ability to identify a partner as a secondary revenue stream has opened up a completely new strategy for the business, allowing us to reinvest funds into marketing at times of media inflation and increased competition"
CEO, Online Marketplace
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