A Leading Online Retailer Sales Rise

Overview

An online retailer specializing in personalized greeting cards, gifts, and stationary. We began supporting this client to help solve for one primary challenge – to increase the lifetime value and brand loyalty of their customers. 

We created an API-driven custom branded loyalty program designed to increase repeat purchases. The API
integration allowed for detailed tracking of customer behavior, providing insights into:

• repeat purchases & purchase frequency
• average order value
• customer lifetime value

How we did it: 

• We introduced a customized subscription banner on the booking confirmation page.
• We developed and executed an A/B testing strategy that included a variation of
  banners and enrollment pages to maximize engagement and revenue.
• Expanded work to included confirmation emails and app and mobile functionality.